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Focus Groups

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Start a spiritual conversation with your unchurched friends and neighbours

Many Christians find it difficult to talk with their neighbours and friends about Jesus. But what if they started asking you questions about your faith in a relaxed setting? 

A focus group is a small, diverse group of people whose reactions are studied especially in market research or political analysis in guided or open discussions about a new product or something else to determine the reactions that can be expected from a larger population.  We have used this common business tool to begin a conversation that will engage people in spiritual discussions. By investing one hour a week for three weeks, together you will explore views on what is our purpose in life, the role of relationships in life, and the why or spiritual side of life.

Your role is to invite a few unchurched friends and make them feel welcome as you ask them the focus group questions.  Then, it's your job to just sit back and listen - you'll be surprised at how much you learn about people by listening to them process through some of life's deeper questions. The questions are geared for those with no church background and progressively get more meaningful as you start to wrestle with some of the deeper issues of life.  At the end of the three weeks, you will have a created a safe environment for your friends to start talking about some of the more important issues they face and the role that Jesus wants to play in their lives.

Included in this downloadable resource is everything you'll need to run a focus group including detailed instructions, some creative ideas, sample scripts, follow up and the actual focus group questions that you should ask.

Take some time to learn about and invest in those close to you!


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  • 5
    Very helpful information

    Posted by Tina Chin on 28th Mar 2019

    Thank you for creating this, the content is fabulous. I find a lot of condensed writing difficult at times so smaller blocks and maybe some pictures would help to get through the content, or break it up into small chapters so people who aren't readers feel they are getting through the material faster. Great value and I will definitely want to use it as I get to know more people I love the question section, how to share the gospel and the flyers at the end. You haven't left me any excuse not to do anything